A Brewery’s name is really its greatest branding asset. It sets it apart. The names of Breweries in Birmingham often tie into to some sort of mission. However you have to go to their about page to see this. That’s too hidden. I imagine most customers are not going to breweries’ websites when they’re picking out beer at the grocery store. This message of what the company stands for needs to be communicated throughout all the touch points. There needs to be more of a focus on brand. What are you promising your customers?